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VERSION:2.0
PRODID:-//Palaner//palaner Single Event//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:luma-07f0863e2a@palaner.app
DTSTAMP:20260802T141830Z
DTSTART:20260804T173000Z
DTEND:20260804T190000Z
SUMMARY:Made You Look Tour: The LA Edit
DESCRIPTION:Saved in Palaner as: saved\n\nPalaner match: 17% · why: matches
  your usual pattern\n\nCo-hosted with YouTube\nThis event is currently at 
 capacity. Join the waitlist\, and we'll let you know if a spot becomes ava
 ilable.\nThe Made You Look Tour is Later's private event series for execut
 ive marketing leaders.\nSmall by design\, each experience brings together 
 a select group of executives\, platform leaders\, and creators to discuss 
 the ideas and cultural shifts redefining how brands grow.\nThe LA Edit\nLo
 s Angeles has always been in the business of storytelling. From entertainm
 ent and fashion to beauty\, wellness\, and the creator economy\, it's wher
 e influence takes hold first. That's why it's the first stop on the Made Y
 ou Look Tour—and the perfect place to start a conversation about what's ne
 xt.\nShort-form hooks. Long-form converts. Creator content does both.\nDis
 covery is changing\, but the fundamentals of great creator marketing haven
 't. The strongest creator strategies use short- and long-form content toge
 ther to drive awareness\, build trust\, and influence purchasing decisions
  across the customer journey.\nAs AI reshapes how people discover brands\,
  creator content is also becoming an increasingly important signal for vis
 ibility.\nJoin Later and YouTube to talk through what this shift means and
  where marketers should focus next.\nAgenda\n10:30 am: Arrival\n11:00 am: 
  Fireside Chat\n11:55 am-1:30 pm: Lunch and Activation\nWe’ll explore:\nHo
 w short- and long-form creator content work together across the customer j
 ourney\nWhat high-performing creator programs have in common (and where ma
 rketers should invest next)\nHow leading brands are measuring creator perf
 ormance across discovery\, consideration\, and conversion\nHow AI is resha
 ping discovery and why creator content is becoming an increasingly importa
 nt visibility signal in AEO
URL:https://luma.com/later-lfdy
CATEGORIES:palaner,saved
STATUS:TENTATIVE
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