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UID:luma-78573d89e8@palaner.app
DTSTAMP:20260802T142016Z
DTSTART:20260903T170000Z
DTEND:20260903T183000Z
SUMMARY:Marketing Evenings LDN:The Future of Marketing in the Age of AI
LOCATION:BrainStation
DESCRIPTION:Saved in Palaner as: saved\n\nPalaner match: 25% · why: matches
  your usual pattern\n\nWhen AI becomes the first point of contact between 
 consumers and brands\, the rules of marketing change entirely. Join us for
  an evening with Ksenia Barton\, Product Marketing Lead at TikTok\, as she
  unpacks what that shift means in practice: how discovery is changing\, wh
 y cultural relevance now drives AI visibility\, and why human strategy has
  never mattered more.\nKsenia Barton - Marketing Lead\nKsenia leads produc
 t marketing communications at TikTok\, where she shapes how product storie
 s are told across channels to both educate and inspire users and partners.
  Skilled in translating product strategy into compelling narratives\, she 
 ensures clarity\, relevance\, and connection in all messaging.\nAs AI resh
 apes how people discover\, evaluate\, and buy\, the rules of engagement ar
 e shifting. Ksenia will unpack the consumer AI revolution\, the rising imp
 ortance of community-driven brand visibility\, and how marketers can lean 
 into strategy as their unique edge. Expect practical insights on navigatin
 g a landscape where AI is often the first point of contact between consume
 rs and brands.\nEvent Overview\nAI is changing where consumers go first. T
 his session explores what that means for marketers\, and why strategy and 
 cultural relevance matter more than ever.\n01\nThe Consumer AI Revolution 
 - Understand how AI is fundamentally changing the way people discover\, ev
 aluate\, and buy\, and what marketers need to know when AI becomes the fir
 st touchpoint.\n02\nBrand Visibility in an AI World - Discover why communi
 ties\, culture\, and conversation are critical for visibility. Learn why t
 he brands that people talk about authentically are increasingly the brands
  AI talks about.\n03\nStrategy is the Marketer’s Edge - Explore what remai
 ns uniquely human when AI can create content and optimise campaigns\, and 
 how to leverage strategy as your greatest competitive advantage.
URL:https://luma.com/hjnp67bb
CATEGORIES:palaner,saved
STATUS:TENTATIVE
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