BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Palaner//palaner Single Event//EN
METHOD:PUBLISH
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:meetup-7c2362c831@palaner.app
DTSTAMP:20260802T160045Z
DTSTART:20260811T233000Z
DTEND:20260812T010000Z
SUMMARY:Content marketing in the age of AI search
LOCATION:Riff Perth
DESCRIPTION:Saved in Palaner as: saved\n\nPalaner match: 40% · why: lots of
  people going · easy to get to\n\nThe Talk\nEveryone wants the AI search p
 laybook so their business appears when a prospect asks ChatGPT or Claude f
 or a recommendation. But you can’t game your way to success in AI search. 
 It relies on good SEO and on content structured so AI can use it. It rewar
 ds businesses that have already done the fundamental work of content marke
 ting. Skip that work\, and no amount of “AI optimisation” will save you. T
 his talk connects two things most startups treat separately: content marke
 ting and getting discovered by AI.\n\nDrawing on content work she started 
 30 years ago and five businesses built on organic content\, Sarah Mitchell
  lays out the three-part strategy that makes visibility possible and shows
  what happens when you drop one. She’ll cover the mistakes she’s made and 
 watched others make\, from chasing clicks\, to optimising for traffic inst
 ead of conversions\, to the most common trap of all: “post and hope.” She’
 ll share real examples of WA companies winning ground by structuring their
  content for AI\, in industries as diverse as manufacturing and aged care.
 \n\nAttendees will leave understanding how AI search differs from traditio
 nal Google search\, what structural changes make content attractive to AI\
 , how to find and retain an audience\, and how to test their own AI visibi
 lity. Sarah’s practical takeaway is rethinking the goal of content and why
  producing less content might be the best thing you can do.\n\nOur Speaker
 \nSarah Mitchell is the co-founder of Typeset and founder of Global Copywr
 iting\, and works as a fractional Chief Content Officer for companies that
  have outgrown ad-hoc content but aren’t ready for a full-time hire\, most
 ly B2B SaaS\, professional services\, manufacturing\, and technical firms.
 \n\nHer path is an unusual one. She started as a software developer and sp
 ent 20 years in IT\, 15 writing code and designing software\, then moving 
 into technical and commission-based sales. Three of those years were spent
  helping establish a sales office in Johannesburg\, a market with no brand
  awareness\, where she first used case studies and white papers to hit her
  numbers. She carried a sales bag\, opened new markets\, and closed enterp
 rise deals\, so she talks in revenue\, not just reach.\n\nHer writing has 
 been published in six countries and won multiple Content Marketing Awards.
  She is a judge for the International Content Marketing Awards and spent m
 ore than a decade as Australian consulting editor of Chief Content Officer
  magazine. Sarah is based in Perth and works across Australia\, the UK\, a
 nd the USA.\n\nAgenda:\n\n7:30 am: Shameless plugs and announcements. Intr
 oduce yourself or announce your startup to the Perth startup community!\n7
 :45 am: An awesome startup related talk\, panel or pitch practice session!
 \n8:30 am: Networking & delicious breakfast treats\n9:00 am: Finish\n\nLiv
 e stream\nThis event will also be live streamed by the amazing folks at Pe
 rthvideo.com.au\, thanks to the Department of Energy and Economic Diversif
 ication.\n\nAccess the live stream and all our post-event recordings here:
 \nhttps://perthvideo.com.au/morning-startup-perth/\n\nCoffee\, Food and Sp
 onsors\nTell Joey Zaza's you're heading to Morning Startup on the way in f
 or a free coffee courtesy of Purpose Ventures\, and enjoy some of their de
 licious breakfast treats courtesy of Typeset and IdeaToLife!\n\nThanks to 
 the awesome team at Beacham Group for covering our meetup fees and keeping
  this meetup alive 🙏 ❤️
URL:https://www.meetup.com/morning-startup-perth/events/314128886/
CATEGORIES:palaner,saved
STATUS:TENTATIVE
END:VEVENT
END:VCALENDAR